Sunday, September 2, 2018

Weekend Box Office Roundup Aug 31-Sep 2 (August look back)

Good afternoon Disney friends,

I am back from a break and ready to get into some numbers.

First, starting with Disney, some major events occurred during the month of August. First, Disney released Christopher Robin into theaters the first weekend of the month. The film debuted in second place and has remained in the top 10 for 5 straight weeks. The film has crossed the $85 mil mark and has also pulled in almost $46 mil from the domestic market. The film has seen pretty good week over week drops and has been able to remain in the top 10 against strong competition from Tom Cruise and a ginormous shark. 
Speaking of Cruise, Mission: Impossible - Fallout has been performing very well and will eventually become the highest grossing film in the series. Also, big news has been floating around as filming has commenced on Top Gun: Maverick. The film is currently set to fly into theaters on Jun 26, 2020.

August also saw a strong month for Warner Brothers as they released The Meg into theaters and the film has been chomping its way to some strong numbers. The first weekend of the film's release saw the film devour over $40 mil at the domestic market. This is very good considering weekend predictions had the film setting at around $25 mil. The film broke through the $100 mil domestic mark and has also pulled in over $342 mil from international markets. This film along with Crazy Rich Asians gave Warner Brothers the win for the month of August. In fact, since CRA was released three weeks ago, the tandem of CRA and The Meg have remained at 1-2 for the domestic market.

Back to the House of Mouse. When I last spoke about Disney films, I said how it was going to be difficult for Black Panther  to hit $700 mil. WELL, they did that the very next week. That is only the third film to do that in the domestic market. Ant-Man and the Wasp broke across $200 mil mark domestically and has crossed $500 mil gross from a worldwide perspective. Incredibles 2 continued its dominance of domestic animated films by crossing $600 mil this weekend, which is only the 9th film to make that claim.

Looking ahead-things get fairly slow at the domestic box office over the next couple of months. The September-October months have only 1 film to ever open at over $100 mil and that was It from just last year. After that mark, only 4 other films have opened over $50 mil. So expect low numbers for the next couple of months. Once November rolls around, the box office begins to pick up through the Christmas/New Years holidays.

I hope you have a magical week and I look forward to talking with you again soon.

Lastly, if you need any help booking a magical vacation to any Disney location, please let me know how I can help. You can reach out to me at brian.herndon@mousemadesimple.com.