Sunday, April 22, 2018

Weekend Box Office Update (April 20-22)--Summer comes early preview

Good afternoon Disney friends, 

The final weekend before summer will soon be over and Disney still has Black Panther in the top 10. With a weekend gross of $4.6 mil, the film has remained in the top 10 for 10 weekends in a row. As of now, Black Panther's total gross accounts for over 25% of the domestic box office take of the $2.5+ bil that the 212 films of 2018 have grossed. That will change next weekend.

Now I know many people think simmer will never get here, but in terms of movies it will be here on Friday. The first weekend in May has traditionally been considered when it comes to movies, but when Disney announced earlier this year that it was moving up Avengers: Infinity War by a week, summer moved up too. Tracking for this movie had been following the same pattern as Black Panther. It has been continually increasing over the past few weeks. I do not know where this film will end up next weekend, but it is almost a foregone conclusion that it will be the highest April of all time. Now, here is where life gets interesting. Tracking for films such as this are difficult. There is nothing really to compare it to except for the other Avengers films. The 1st was the first film to top the $200 bil mark and only 4 films have done so since. This film is also basically not a sequel of Avengers: Age of Ultron but this films stands as the final of phase 3 of Marvell's plan. (Yes, I know Avengers 4 comes out next year, but all Marvell films have been building up to this.) The build up for this film has been incredible. Ticket presales have broken records and the film is currently outselling the previous 7 Marvell films combined. Fandango is reporting that over 1000 showings have already been sold out. 

Here are the top 5 opening films for the domestic market:

Star Wars: The Force Awakens (BV) $248 mil
Star Wars: The Last Jedi (BV) $220 mil
Jurassic World (Uni) $209 mil
Marvel's The Avengers (BV) $207 mil
Black Panther (BV) $202 mil

Who knows where this film ends up, but there are a couple of things to watch for. 1. When The Force Awakens opened for Thursday night previews, it pulled in over $51 mil (which was added into Friday for a one day total of over $100 mil-the 1st and only film to do that.) 2. Jurassic World's top Saturday take of all time was over $69.9 mil. If this film comes out of the gate on Thursday over $51 mil and become the top Saturday of all time then we may be looking at the highest opening domestic film of all time.
Only time will tell. We will know more officially in 7 days.
If you need help booking a Disney vacation, please email me at brian.herndon@mousemadesimple.com.

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