Sunday, June 17, 2018

Disney Box Office Update Jun 15-17 (An Incredible Weekend)

Good afternoon Disney friends,

To all the dads out there, Happy Fathers' Day. I hope you have had (and will continue to have) a wonderful day.

Disney definitely recovered this weekend from the disappointment of Solo: A Star Wars Story with an incredible opening for Incredibles 2. The film is looking at an opening of around $180 mil (estimates going into the weekend were between $120 and $140 mil.) This is the highest opening weekend for an animated film which broke the previous record of $135 mil for Finding Dory, which opened 2 years ago this weekend. To put the opening into perspective, the first Incredibles film only grossed over $261 mil during its entire run when it opened in 2004. This film has broken many records for animated films and opening weekends. Here is the list (the numbers in parenthesis compares the film to all pictures.)

Highest opening weekend-$180 mil (8th)

Highest opening previews-$18.5 mil

Highest opening day-$71.5 mil (14th)

Highest Saturday-$58.8 mil (10th)

Highest Sunday-$49.6 mil (8th)

The good run for Disney did not end here because the House of Mouse had 2 other films in the top 10. Solo ($9 mil) may not be having the best run for a Star Wars film, but it did cross $190 mil and will probably make it to $200 mil. Also, Avengers: Infinity War ($5.3 mil) crossed the $660 mil mark and now has $670 mil easily in sight. Infinity War also crossed the $2 bil worldwide mark earlier this week (only the 4th film to do so.) With this weekend's receipts, the film also passed Titanic for number 4 on the all time domestic ranking. Lastly, Black Panther is within $400k of hitting $700 mil. 

In terms of looking ahead, it will be interesting to see how the Incredible family is able to stand up to a bunch of dinosaurs next weekend. Then it will be a little bit slow until Ant-Man and The Wasp opens following the July 4th holiday.

I hope you have a magical week.

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