Weekend Box Office Round Up for Jun 1-3 (a look at why Solo is so low)

Good afternoon Disney friends,Dismiss 

The weekend after Memorial Day lived up to its normal weekend numbers and was off quite a bit from last weekend. Part of that is probably due to the fact that so many high school graduations are occurring. Even with the low weekend, Disney still held on to spots 1 and 4 with Solo: A Star Wars Story and Avengers: Infinity War respectively. Both films are expected to bring in double digit receipts from the weekend box office.

First to Solo. Estimates are for the film to bring in about $29 mil this weekend from the domestic markets. This film is doing poorly for one of the biggest franchises in movie history. There are probably 3 major reasons why this film is coming in so low (see what I did there.) 1. It was just to soon after Star Wars: The Last Jedi. When the original trilogy came out, films were released every 3 years (1977, 1980, and 1983.) That allowed for a build up of anticipation which just did not happen with this film since it has only 5 months since the last film in the franchise. 2. Deadpool 2 and Avengers are cutting into the market share. This weekend those 2 films combined ($33.6 mil) grossed more the Solo. Some of that money could possibly have gone to the Star Wars film. 3. Bad publicity about the film may have scared off some casual viewers. After the original filming had finished, there were concerns about the direction of the film which led to the firing of the original director and bringing in Opie (Ron Howard) to try to save the film. He did a fairly good job based upon the fact that the film is getting good reviews from critics and movie goers, but it just was not enough.

Next, Avengers is slowly moving in on the $2 bil worldwide mark. The film currently stands at $1,964,869,932. This weekend the film was able to pull in over $10 mil stateside for running domestic total of just shy of $643 mil. Even with schools getting out for the summer, with movies like Jurassic World: Fallen Kingdom and Ant-Man and the Wasp hitting markets over the next month, it will be hard for Avengers to make to $700 mil (of course I could be horribly wrong on that prediction.)

Lastly, Black Panther crossed the $699 mil mark and has less than $900k to go to make it to the $700 mil mark. Again, this will depend on how well it can hold facing stiff competition to come.

I hope your upcoming week is magical.