Sunday, February 4, 2018

Weekend Box Office Results (Don't Cry for Star Wars)

Good afternoon Disney friends,

Disney films are slowly sliding down the domestic box office lists with Coco still holding onto a top 20 spot with a gross of an excess of $1.5 mil which was good enough for number 19. The film also earned enough from the domestic and international box office to cross the $700 mil dollar mark which places the film into the top 100 films all-time for total gross. As mentioned last week, the film still has Japan to go which will continue to add to its total box office numbers (and it will continue to play in the United States and other worldwide markets.)

Star Wars: The Last Jedi grossed over $2.2 mil to place number 16 for the weekend. The film is $21 mil short of moving up from number 9 to 8 on the all time worldwide list.

A little historical background about the drop for SW:TLJ from Star Wars: The Force Awakens. Right now the latest film in the saga is tracking just shy of 66% behind SW:TFA. It may look bad, but to put a little perspective on these numbers. During their initial releases, Star Wars: The Empire Strikes Back grossed a little over 68% of what Star Wars: A New Hope grossed and Star Wars: Attack of the Clones grossed about 65% of what Star Wars: The Phantom Menace grossed here in the states. With that in mind The Last Jedi is tracking right in line with the other second films in the other two trilogies. The biggest thing is the size of the numbers. When The Force Awakens opened, its gross was higher than the gross for the original release of the first three films (Episodes 4-6) combined. So do not worry, the films are not in trouble.

Have a great week.

Brian
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